Privacy & Cookies

Your privacy is important to us. This Privacy and cookie policy describes the data protection practices of WALLIEN and provides you information on WALLIEN’s collection, disclosure, use, protection and retention of your personal data and what choices you have relating to your data in accordance with European General Data Protection Regulation (‘GDPR’) and local applicable laws.

1. Who is responsible for processing your personal data?

WALLIEN E-commerce BV, a private company with limited liability having its registered address at Oostelijke Handelskade 531, 1019 BW, Amsterdam, the Netherlands, with Chamber of Commerce number 87101947, is responsible for the processing of your personal data, hereinafter referred to as ‘WALLIEN’, ‘we’, ‘us’ and ‘our’.

2. Which personal data do we collect?

WALLIEN only processes personal data that you have provided to us on our website or personal data we receive from you if we communicate with you via e-mail, online or social media. This information may include your first and last name, e-mail address, address, telephone number, payment details, account details, order details, your communication with us, your preferences and your reviews of our products and services.

We consider this information is necessary for us to execute our services, including delivery of goods, arrange payment, in a for you most efficient and convenient manner.


3. Why do we collect your data and how do we use it?

  • To register and maintain your account.
  • To process/fulfill your order.
  • To provide you with information, products and/or services that you have requested from us.
  • To provide you with personalized marketing, advertising and information about our products and/or services by creating a profile based on your preferences and purchasing history.
  • To customize, measure and improve your experience on our website. To ensure that content from our website is presented in the most effective manner for you and for your computer and device.
  • For the specific purpose you have voluntarily provided us with your personal data.
  • To improve and develop our products and services.
  • To perform our obligations arising from any agreements entered into between you and us.
  • For statistical research and analytics, such as measuring our audience.
  • To prevent or detect fraud, abuse, illegal use, and to comply with court orders, governmental requests or applicable law.

We base our processing of your personal data on several legal grounds. When you purchase our products, we need your personal data to fulfill our contract with you. We further rely on your consent (if necessary), our legitimate interests as a business or process your data if we need to comply with a legal obligation.


4. How do we collect your data?

We collect the data that you have voluntarily provided us on and via our website or via e-mail, online or social media. We also collect your data, such as technical information about your devices and your behavior on our website, by using cookies and other similar tracking technologies, hereinafter referred to as ‘Cookies’.

Consent to the use of cookies.

For our website to function properly we use cookies. To obtain your valid consent for the use and storage of cookies in the browser you use to access our website and to properly document this we use a consent management platform: CookieFirst. This technology is provided by Digital Data Solutions BV, Plantage Middenlaan 42a, 1018 DH, Amsterdam, The Netherlands. Website: referred to as CookieFirst.

When you access our website, a connection is established with CookieFirst’s server to give us the possibility to obtain valid consent from you to the use of certain cookies. CookieFirst then stores a cookie in your browser in order to be able to activate only those cookies to which you have consented and to properly document this. The data processed is stored until the predefined storage period expires or you request to delete the data. Certain mandatory legal storage periods may apply notwithstanding the aforementioned.

CookieFirst is used to obtain the legally required consent for the use of cookies. The legal basis for this is article 6(1)(c) of the General Data Protection Regulation (GDPR).

Data processing agreement

We have concluded a data processing agreement with CookieFirst. This is a contract required by data protection law, which ensures that data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

Server log files

Our website and CookieFirst automatically collect and store information in so-called server log files, which your browser automatically transmits to us. The following data is collected:

  • Your consent status or the withdrawal of consent
  • Your anonymised IP address
  • Information about your Browser
  • Information about your Device
  • The date and time you have visited our website
  • The webpage url where you saved or updated your consent preferences
  • The approximate location of the user that saved their consent preference
  • A universally unique identifier (UUID) of the website visitor that clicked the cookie banner



5. Which categories of cookies are used on our website?



This cookie policy has been created and updated by Cookie Policy Generator - CookieFirst.

6. Your rights

You have the right to:

  • Request access to your personal data.
  • Request an electronic copy of your personal data.
  • Correct your personal data.
  • Object to our processing of your data.
  • Restrict how we process your personal data.
  • Ask us to delete your personal data.
  • Revoke your consent.
  • File a complaint with a supervisory authority in the EU Member State.

    You can send your request to Please note that we will decline to comply with your requests in the event that we are legally obliged to keep your data the way it is, which legal obligation we will share with you.

    If you do not want to receive marketing communications from WALLIEN any longer, please let us know by sending us an e-mail or opt-out via the opt-out mechanism provided in all our e-mail communications.


    7. Transfer, retention, security and processing of data

    The transfer, storage and processing of your data is secured by means of current, usual technical measures. For example, we use HTTPS (Hypertext Transfer Protocol Secure) and SSL (Secure Sockets Layer)-certificates to protect our website, especially on the webpages where you need to fill out your payment details.

    We will retain your data for no longer than as reasonably necessary to fulfill the purposes for which we collect the data or in so far as such is necessary for compliance with legal and statutory obligations and for solving any disputes.

    We provide your personal data to third parties if this is necessary to provide the services available on our website or if there is a legal obligation to do so. We also provide your personal data to third party service providers who help us to provide you with the best experience possible.

    We may transfer or store your personal data with third party service providers who may be located in countries other than the country in which your personal data was originally collected. The laws in those countries may not provide the same level of data protection as compared to Europe. When we transfer your personal data to recipients in other countries, including the USA, we will protect your personal data as described in this Privacy and cookie policy and in compliance with applicable law. We use different measures to ensure that your personal data transferred to these countries receives adequate protection in accordance with data protection rules; this for example includes signing the EU Standard Contractual Clauses.


    8. Mobile communication (SMS & Whatsapp)

    The website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS. 

    We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.


    9. Third part apps/tools

    See below a list of the main third party apps/tools we use:

    App Developer Developer Country Privacy Policy App Purpose
    Shopify Ireland click here Invite customer accounts, analyizing & reporting, automation
    Klaviyo USA
    click here
    Email marketing
    Gorgias USA
    click here

    Customer service


    Our payment page is hosted by Shopify. Once you have selected your payment type you will be redirected to a third party payment environment. We offer the following third party payment service providers Stripe, PayPal and Mollie, which offer secure gateways.


    10. Changes to our privacy and cookie policy

    We may update this policy at any time. We will indicate any changes by updating the date in this article. You accept the most recent version of our privacy and cookie policy every time you enter and use this website. This cookie Policy was last modified in March 2019.

    11. Questions

    If you have any questions regarding our Privacy and cookie policy please send us an e-mail at